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The Importance of Reviews to Enterprise Tech Buyers

Learn why reviews are a powerful marketing tool

As buying decisions happen without buyers interacting with you, reviews have become a powerful part of the enterprise technology buyer’s journey. Consumers are switching from relying on analysts to relying on high-quality reviews.

In our latest study, we examine 156 enterprise buyer responses from our annual industry research around the B2B Buying Disconnect.

In this case study, you’ll learn:

  • What today’s enterprise buyers look like and what information they need
  • How high-quality reviews play a critical role in driving your decisions
  • How technology vendors can take advantage

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DOWNLOAD THE REPORT FOR INSIGHTS AND STATS ON ENTERPRISE BUYING HABITS, SUCH AS:

  • Enterprise buyers are 7% more likely to seek out reviews than SMB buyers
  • Reviews are critical for enterprise executives: 59% use reviews to buy business tech
  • 57% of business technology purchases by enterprise organizations cost over $50,000