In a world where 57% of buyers make decisions without ever talking to a salesperson, savvy marketers are finding that intent data is a valuable tool for engaging in-market accounts. But not all intent data is the same.

In this guide from TrustRadius, learn how to access and activate the right intent data for your marketing strategy. Topics include:

• The difference between first-, second-, and third-party intent data
• How and when to use each type of intent data
• How to tap into rich intent data from review platforms