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How to Build Your B2B Review Playbook
B2B is a tough beast — but a solid review program can help you tackle it
Reviews are a unique form of advocacy, as well as a critical component of building a modern marketing program. In this on-demand webinar, our three advocate experts share how they scaled customer reviews and leveraged them to build truly cross-functional advocacy programs.
We'll cover topics like:
Why you need a library of unbiased user reviews in your advocacy mix
The components of a successful review strategy
How reviews can drive results in marketing, sales, product, and customer success
This on-demand webinar features:
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Director of Learning & Knowledge Management at Audible
"The hardest part of buying software is really just trying to see through the marketing of it all, getting down to the kind of brass tacks about what this thing can do, what the tech really offers. That's why videos, screenshots, and customer reviews are really important to help clear up those muddy waters."
Human Resources Manager at Milne
"No software is going to solve 100% of any individual business's needs, so it's only prudent to make sure I know how the software will benefit us, and exactly where it will not be able to help."
Customer Success Manager at SupplyFrame
"It's really nice to be able to say, 'Look, here's another company like us out there who are solving the same problems using the solution.'"
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