TrustRadius for Vendors
The B2B Buying Experience Map
In this eBook, we’ll take a look at various teams within an organization, from customer marketing to demand generation to corporate communications and more, and:

  • Show you how each team plays a critical role in your review program’s success
  • Go behind the mask and see how they each have a secret superpower that makes them the right fit for the job
  • Share examples of real-life superhero stories from our own customers
  • Illustrate how to come together as a team for maximum power
The B2B Buyer Journey Map eBook
Download the eBook for a deep dive into each stage of the new buyer's journey and:

  • What processes and challenges they face
  • What motivates them at each step
  • What tasks they have to accomplish, with or without you
  • And most importantly, how you can help guide them through every step of the process

It's time to stop thinking about the buyer's journey in terms of your funnel and instead be their expert guide as they navigate their way through the software purchasing process.