B2B Buying Disconnect
Forecasting Radical Changes in Buyer Behavior
B2B Buying Disconnect
Forecasting Radical Changes in Buyer Behavior
45% of buyers use reviews during their purchase process. Less than half that number (21%) use analyst rankings and reports.
60% of all B2B tech buyers are millennials (age 25 – 39), and 2% are from Generation Z (24 and younger).
87% of buyers want to self-serve part or all of their buying journey. 57% of buyers already make purchase decisions without ever talking with a vendor representative.