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The B2B Buying Disconnect: Meet the New Software Buyer
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The Experts
Elissa HS-12.png
Board Member, CMO Advisor, Former CMO of Tableau Software

Elissa Fink serves on multiple B2B boards and advises fast-growth tech companies in scaling and marketing strategy.

She led all marketing strategy and execution for Tableau Software as their CMO for 11+ years, from pre-IPO start-up with ~$5 million annual revenue to public enterprise with $1 billion ARR.
Samantha Stone HS-12.png
Founder & CMO, The Marketing Advisory Network

Samantha Stone, author of Unleash Possible: A Marketing Playbook that Drives Sales, is a revenue catalyst who unleashes the possible in organizations that have complex selling processes. She’s a fast-growth, B2B marketing junkie, researcher, speaker, consultant, and persona expert.

Throughout her career she has launched go-to-market initiatives and led marketing strategies for award-winning, high-growth companies including Netezza, SAP, Ascential Software, and Powersoft. In 2012 she founded The Marketing Advisory Network to help savvy business leaders unleash the possible within their enterprises.
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 Founder & CEO, TrustRadius

Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. He founded Convio in 1999, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company and was acquired in May 2012 for $325 million.

He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering-Economic Systems from Stanford University, and a MA in Engineering Information Sciences from Cambridge University with First Class Honors.