How to Grow a B2B Software Review Program

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How to Grow a B2B Software Review Program

Thursday, October 22, 2020 12 PM CT | 1 PM ET

Review programs are incredibly valuable - across sales, marketing, product, and other functions today. But how do you run one? And how do you expand your customer reference program from one-off case studies to hundreds of great reviews?

Join our panel of experts from Oracle, Sage, and NICE InContact for a discussion about how to scale your review programs and squeeze the most value out of your customer voice.

In this session you’ll learn how to:

Get internal buy-in for your customer voice program
Implement best practices for building and scaling a review program
Positively impact revenue with reviews
Package & promote your reviews for internal and external use
Improve your program with tips from marketers who run successful review programs

An on-demand recording will be sent to all registrants post-event

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Our Experts

Lauren Harris

Director of Community Programs, Oracle

Lauren builds customer-centric B2B organizations by increasing renewals and sales using customer engagement initiatives to drive customer success. She is a top-performing B2B marketing leader with 20 years of achievements from startups to Fortune 100 organizations. She has a wide breadth of experience across many functions of communications and marketing and particular expertise in strategy setting and complex change management.

At Oracle, she leads a globally-dispersed team of customer marketers focused on reviews, awards, boards and councils, advocacy, and content distribution with the ultimate objective of enabling customer success.

Andrew Sevillia

Director of Customer Marketing, Sage Intacct

With 12+ years of global high tech customer marketing experience, Andrew has lead global customer reference team responsibilities for generating awareness, building sales pipeline, creating customer success evidence, and growing revenue.

As the Director of Customer Marketing at Sage Intacct, he is responsible for leading the customer marketing and advocacy program.

Omair Siddiqui

Demand Generation Manager, NICE InContact

Omair leads demand generation and review outreach programs at NICE inContact, a cloud contact center software company. Through his leadership, NICE inContact's digital presence on review sites like Trustradius has grown incrementally over five consecutive quarters, leading to a substantial increase in pipeline generation.

Over the course of his career, Omair has helped companies like Sprint, Colgate-Palmolive, and Bayer achieve significant milestones in digital marketing, globalization, and e-commerce. When he's not at work, Omair enjoys smoking meats, biking, and visiting national parks with his wife, Abhiya.