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How to Grow a B2B Software Review Program
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Our Experts
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Lauren Harris
Director of Community Programs, Oracle

Lauren builds customer-centric B2B organizations by increasing renewals and sales using customer engagement initiatives to drive customer success. She is a top-performing B2B marketing leader with 20 years of achievements from startups to Fortune 100 organizations. She has a wide breadth of experience across many functions of communications and marketing and particular expertise in strategy setting and complex change management.

At Oracle, she leads a globally-dispersed team of customer marketers focused on reviews, awards, boards and councils, advocacy, and content distribution with the ultimate objective of enabling customer success.

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Andrew Sevillia
Director of Customer Marketing, Sage Intacct

With 12+ years of global high tech customer marketing experience, Andrew has lead global customer reference team responsibilities for generating awareness, building sales pipeline, creating customer success evidence, and growing revenue.

As the Director of Customer Marketing at Sage Intacct, he is responsible for leading the customer marketing and advocacy program.
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Omair Siddiqui
 Demand Generation Manager, NICE InContact

Omair leads demand generation and review outreach programs at NICE inContact, a cloud contact center software company. Through his leadership, NICE inContact's digital presence on review sites like Trustradius has grown incrementally over five consecutive quarters, leading to a substantial increase in pipeline generation.

Over the course of his career, Omair has helped companies like Sprint, Colgate-Palmolive, and Bayer achieve significant milestones in digital marketing, globalization, and e-commerce. When he's not at work, Omair enjoys smoking meats, biking, and visiting national parks with his wife, Abhiya.

Our Moderator

Jennifer Griffin
VP of Customer Success, TrustRadius
With over 15 years of diverse professional operations experience, Jennifer is passionate about improving efficiency to make teams hum and currently leads the Customer Success team in delivering value to customers via review management programs.

Before joining TrustRadius, Jennifer led the Consumer Success team at Dosh where she reduced the overall spend by more than 70% while more than doubling customer satisfaction scores. Outside of work, Jennifer loves spending time with her 2 daughters and having a glass of wine with friends.