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ON-DEMAND | How to 2X Engagement with Intent Data
How to 2X Engagement with Intent Data

Our Experts

Alex McWethy
Sr. Manager, Demand Generation | WatchGuard

Alexandra McWethy has been working in IT security in 2008. Alex has held a variety of roles within the WatchGuard marketing team since joining the company in 2016 including Product Marketing Manager and Global Programs Manager before becoming the Sr. Manager, Demand Generation in 2018.

Since taking on this role, Alex has spearheaded WatchGuard’s peer review program with valued partners like TrustRadius and managed a variety of content syndication and programs across various platforms. When she’s not focused on creating demand for WatchGuard, Alex enjoys spending time with her 4-month-old son, two cats, and her husband in Baltimore, MD.

Latané Conant
Chief Market Officer | 6Sense

Latané Conant is the Chief Market Officer of 6sense and author of the bestselling book, No Forms. No Spam. No Cold Calls. She’s passionate about empowering marketing leaders to confidently lead their teams, company, and industry into the future.

Latané is laser-focused on leveraging technology and data to build marketing programs that result in deals, not just leads. She’s known across the industry for her creativity, competitiveness, and boundless energy.



Jennifer Griffin
 VP of Customer Success | TrustRadius

With over 15 years of diverse professional operations experience, Jennifer is passionate about improving efficiency to make teams hum and currently leads the Customer Success team in delivering value to customers via review management programs.

Before joining TrustRadius, Jennifer led the Consumer Success team at Dosh where she reduced the overall spend by more than 70% while more than doubling customer satisfaction scores. Outside of work, Jennifer loves spending time with her 2 daughters and having a glass of wine with friends.