5 Ways IBM Uses Customer Voice to Power their Marketing Machine

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5 Ways IBM Uses Reviews to Power their Marketing Machine

Join leaders from IBM Cloud for a fireside chat. We'll share tips and insights from IBM about how they’ve become a leader in the B2B industry with user reviews and how their review program helps attract customers, identify advocates, and get enterprise brands on the record.

In this session, you’ll learn how IBM Cloud:

Increased their audience share in competitive markets
Turned their web pages into engagement and conversion hotspots with dynamic syndication of review content
Armed their sales team with the reviews they need to close deals
Used intent data to increase the value of IBM Cloud sales opportunities
Gets enterprise customers on the record seamlessly through in-app invitations

5 Ways IBM Uses Reviews to Power their Marketing Machine

Our Experts

Charles Black

Program Director, Worldwide Digital Marketing at IBM

Charles is the Program Director for WW Digital Marketing for the IBM Cloud Platform, focusing on driving adoption and usage of the IBM Public Cloud.

With a background in digital strategy and execution, Charles leads a team of digital and inbound strategists with a clear focus on providing the most seamless and frictionless user experiences possible.

Charles has been with IBM for four years, and previously led digital marketing efforts on the agency side for brands like P&G, Disney, Honda, Brown-Forman and Bacardi.

Shannon Cardwell

Program Manager, Inbound Strategy & User Reviews at IBM

Shannon is the Inbound Strategy and User Review Program Manager for IBM Cloud Platform, focusing on the use of organic search and customer reviews to enhance the digital buying journey and ultimately drive usage of IBM Public Cloud.

Shannon has been with IBM for five years, with expertise in social media marketing and content strategy.

Vinay Bhagat

Founder & CEO at TrustRadius

Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. He founded Convio in 1999, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million.

He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors.