Using Intent Data to Go From Conversation to Conversion - Instantly
Wednesday, June 24, 2020 12:00 pm CT
In 2020, B2B buyers do most of their research online, independently relying on Google and trusted review sites to get close to a purchase decision before they even visit your website. Wouldn’t it be great if you could know which site visitors had already done their homework, and reach them with a relevant message?
We’ve gathered experts from Drift, Optimizely, and TrustRadius to show you how to serve your buyers what they're looking for when they need it. Optimizely operationalizes review site intent data using Drift to quickly book meetings with high-intent buyers. Optimizely’s early tests have yielded their fastest time to close, and they are expanding their approach.
Watch to learn how to:
- Choose the best type of intent data for your organization
- Use intent data to engage buyers in conversation at the right moment
- Easily test messaging to improve conversion
- Get the data you need to close deals