WATCH ON-DEMAND
Adapting Quickly to Market Change with Customer Voice
Adapting Quickly to Market Change with Customer Voice
Thursday, April 16, 2020 | 12:30 pm CST
How is your B2B tech marketing strategy adapting to the New Normal? More than ever, buyers rely solely on online sources to make decisions, have shorter attention spans, and require relevant value front and center. They trust marketing even less and turn to their peers for insights on what to do next.
Join us to hear directly from an award-winning CMO on how he goes to market in this new world of B2B tech. What works today? The trusted voice of the customer.
Thomas Been, CMO of Druva, and Vinay Bhagat, Founder and CEO of TrustRadius discuss how Druva puts customers at the core of their rapidly evolving marketing strategy.
In this session you’ll learn:
- What you can do NOW to adapt your marketing strategy
- How Druva is adapting their marketing messaging with the voice of the customer
- Specific ways reviews increase revenue and lead generation