What Works Now | Trusted Voices Power Demand Generation

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Watch to see how Matillion drove a 70% conversion increase and increased Adword results by 2.6x over baseline.

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What Works Now: Trusted Voices Power Demand Generation

In uncertain times, confidence is currency. More than ever, B2B marketers must build trust via digital channels and demonstrate immediate value to their buyers to maintain and grow pipeline. The fastest way to get there? Re-focus digital events, messaging, and ads to feature your customers and their stories.

Join Vinay Bhagat, Founder & CEO of TrustRadius, and Sonya Hansen, Director of Demand Generation at Matillion, to discuss how Matillion quickly pivoted their strategic and tactical plans to best serve buyers along their journey in response to the rapidly changing environment. Sonya will share tips for agile marketing, and how to use customer voice to reassure buyers with every interaction.

In this session you’ll learn:

Quick wins for conversion lift on landing pages
Dos and don’ts to optimize ad spend
Inspiration for easy-to-execute webinars, demo offers, and messaging

Be there for your buyers.

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Join Matillion & TrustRadius

Sonya Hansen

Director of Demand Generation, Matillion

Sonya’s team delivers data integration solutions that help companies leverage their data in the cloud. She is responsible for leading a team of marketers in the U.S. and U.K. across areas that include analyst and press relations, content creation, lead and demand generation, and marketing operations. She's led marketing teams for high-growth startups and large enterprises such as Rally Software, inContact, AlchemyAPI and IBM Watson. Her non-working hours are spent with her family -- chasing her 16-month-old son, Jackson and getting outside to enjoy the Colorado sunshine with her husband, Justin and Frenchie, Wrigley as much as possible.

Vinay Bhagat

Founder & CEO, TrustRadius

Vinay conceived TrustRadius after experiencing challenges when buying enterprise solutions at his last company. He founded Convio in 1999, the leading SaaS platform for nonprofits. In April 2010, Convio became a public company, and was acquired in May 2012 for $325 million. He holds an MBA from Harvard Business School where he graduated as a Baker Scholar, an MS Engineering Economic Systems from Stanford University, and a MA Engineering Information Sciences from Cambridge University with First Class Honors.