In uncertain times, confidence is currency. More than ever, B2B marketers must build trust via digital channels and demonstrate immediate value to their buyers to maintain and grow pipeline. The fastest way to get there? Re-focus digital events, messaging, and ads to feature your customers and their stories.
Join Vinay Bhagat, Founder & CEO of TrustRadius, and Sonya Hansen, Director of Demand Generation at Matillion, to discuss how Matillion quickly pivoted their strategic and tactical plans to best serve buyers along their journey in response to the rapidly changing environment. Sonya will share tips for agile marketing, and how to use customer voice to reassure buyers with every interaction.
In this session you’ll learn:
- Quick wins for conversion lift on landing pages
- Dos and don’ts to optimize ad spend
- Inspiration for easy-to-execute webinars, demo offers, and messaging
Be there for your buyers.