2020 B2B Buying Disconnect

In-Depth: B2B Tech Vendors (Still) Don’t Meet Buyers’ Needs


              
Key findings from this report

  • Since last year, the trust gap between these buyers and vendors increased 52%

  • Half of purchase decision-makers never engage with vendors before buying

  • More than half of all tech buyers use reviews as they make buying decisions


Download the full report to understand how you can bridge the trust gap.