In-Depth: B2B Tech Vendors (Still) Don’t Meet Buyers’ Needs

Key findings from this report

  • Only 19% of buyers say vendors are influential in making a purchase decision, while 53% of vendors thought their reps were effective in moving buyers towards a decision

  • Over half of buyers now rely on reviews, while less than 25% of buyers rely on analysts

  • 3 out of 5 stakeholders in a buying committee are millennials, with 1 in 3 millennials being the lead buyer

To learn what these stats mean for your organization and the state of software buying, download the full report.