TrustRadius for Vendors
The 2019 B2B Buying Disconnect
In this eBook, we’ll take a look at various teams within an organization, from customer marketing to demand generation to corporate communications and more, and:

  • Show you how each team plays a critical role in your review program’s success
  • Go behind the mask and see how they each have a secret superpower that makes them the right fit for the job
  • Share examples of real-life superhero stories from our own customers
  • Illustrate how to come together as a team for maximum power


  • Only 19% of buyers say vendors are influential in making a purchase decision, while 53% of vendors thought their reps were effective in moving buyers towards a decision

  • Over half of buyers now rely on reviews, while less than 25% of buyers rely on analysts

  • 3 out of 5 stakeholders in a buying committee are millennials, with 1 in 3 millennials being the lead buyer

To learn what these stats mean for your organization and the state of software buying, download the full report.