The 2018 B2B Buying Disconnect
An in-depth study on buyer preferences, vendor impact, and the persistent trust gap in B2B technology.
***Want the latest research on business technology buying preferences? Get the 2019 B2B Buying Disconnect Report here.***
For the 2018 version of the B2B Buying Disconnect, TrustRadius surveyed over 650 technology buyers and vendors to get deeper insights into the B2B purchasing process.
We found there is still a significant trust gap between technology buyers and vendors, especially when it comes to understanding what a product really can — and can't — do. Download the report to learn what your buyers really want.
Download this free report today to learn what your buyers want and how you can embrace brutal honesty.