TrustRadius for Vendors
The 2018 B2B Buying Disconnect
The 2018 B2B Buying Disconnect Report | TrustRadius
Buyers want the brutal truth, but vendors aren't keeping up.
Key findings include:

  • 85% of vendors believe they are open and honest about their product's limitations. Only 37% of buyers agree.
  • Just 23% of buyers said their vendor was highly influential in the purchasing decision. Those vendors were 2x more likely to be candid about their product and provide unbiased customer insights.
  • 84% of buyers said they were willing to share their perspective with prospects. There is potential for 2x participation in advocacy programs, but vendors need to ask.