The new buyer’s journey is all about the experience of the buyer. It doesn’t match up with the classic funnel you've seen in the past, and it certainly isn't about the content you create, your distribution channels, and the conversations you are privy to.
We did a deep dive to break down the processes and challenges people go through to buy software at work. The result is a map that captures both the method and the mindset of today’s buyer.
Download the eBook to learn which obstacles your buyers face at every stage of the journey and how you can help them reach the summit.