Webinar: Inside the B2B Disconnect

On-Demand Webinar

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Inside The 2018 B2B Buying Disconnect

[ON-DEMAND WEBINAR]

An inside look at our annual buyer-vendor survey and what it means for your marketing and sales teams.

Join us on-demand as we discuss our findings from the 2018 B2B Buying Disconnect research report. For this year's report, we surveyed over 650 buyers and vendors to check in on areas of alignment and opportunities for improvement in the B2B purchasing process.

Presenters:

Megan Headley, Research Director at TrustRadius

Julie Neumann, Content Director at TrustRadius

Today's buyer wants the brutal truth, not slick messaging.

During this 30-minute webinar, we'll deep dive into the key takeaways from the report, including:

The significant trust gap between vendors and buyers
How candor is directly linked to influence
Why peer reviews are rising to the top
How customers are willing to help if you ask
The impact of millennials and buying committees in B2B