Buyers want the brutal truth, but vendors aren't keeping up.
Key findings include:
- 85% of vendors believe they are open and honest about their product's limitations. Only 37% of buyers agree.
- Just 23% of buyers said their vendor was highly influential in the purchasing decision. Those vendors were 2x more likely to be candid about their product and provide unbiased customer insights.
- 84% of buyers said they were willing to share their perspective with prospects. There is potential for 2x participation in advocacy programs, but vendors need to ask.
Download this free report today to learn what your buyers want and how you can embrace brutal honesty.